Blink, Amazon's smart home security brand, needed a focused ecommerce refresh to support the launch of its new 2A line. The challenge was to improve clarity and conversion across the website while working within a short-term platform strategy and strict implementation constraints.

As Senior UX/UI Designer, I led the visual and UX redesign for the Homepage, All Products page, and a reusable category framework covering Battery Cameras, Plug-In Cameras, Video Doorbells, and Floodlight Cameras. The work prioritized a scalable, modular system that could be integrated efficiently into Squarespace with minimal custom code.

Amazon Blink

Value Retail, operator of The Bicester Collection, was exploring how to evolve the next phase of its ecosystem across international Villages. The brief focused on reducing brand inconsistency between locations while protecting the premium positioning of each destination.

As Lead Designer, I developed a pitch concept that connected website, app, media, and on-site touchpoints into one cohesive experience model. The work reframed the app as a digital personal shopper and established a clearer cross-channel journey for discovery, planning, membership, and in-Village activation.

AmazonBlink