Two Front's public website was blending three distinct audiences, patients, dentists, and orthodontists, into a single navigation and messaging flow. That structure created friction, weakening both the Oral Longevity story and provider acquisition performance.

As Senior UX/UI Designer, I led the UX/UI design for the homepage and helped define the UX strategy for the rest of the ecosystem. This included a split-architecture approach that separated patient-facing trust content from hidden dentist/orthodontist funnels, while aligning every touchpoint to a shared behavioral framework.

Two Front

Blink, Amazon's smart home security brand, needed a focused ecommerce refresh to support the launch of its new 2A line. The challenge was to improve clarity and conversion across the website while working within a short-term platform strategy and strict implementation constraints.

As Senior UX/UI Designer, I led the visual and UX redesign for the Homepage, All Products page, and a reusable category framework covering Battery Cameras, Plug-In Cameras, Video Doorbells, and Floodlight Cameras. The work prioritized a scalable, modular system that could be integrated efficiently into Squarespace with minimal custom code.

Amazon Blink

Superside launched an initiative to bridge structured brand systems with generative AI, allowing enterprise teams to train custom models on their visual assets. As the main designer, I guided the end-to-end UX/UI strategy to make complex model-stacking and dataset training implementation-friendly. Beyond individual component design, I made critical product choices to position the tool effectively for both external clients and our internal design team, integrating the AI capabilities directly into native Figma environments.

Superside

Value Retail, operator of The Bicester Collection, was exploring how to evolve the next phase of its ecosystem across international Villages. The brief focused on reducing brand inconsistency between locations while protecting the premium positioning of each destination.

As Lead Designer, I developed a pitch concept that connected website, app, media, and on-site touchpoints into one cohesive experience model. The work reframed the app as a digital personal shopper and established a clearer cross-channel journey for discovery, planning, membership, and in-Village activation.

Value Retail

Coca-Cola, the global leader in the soft drink industry, has maintained a strong international presence since the early 1900s. In 2024, as the Lead Designer, I spearheaded the unification of Coca-Cola's worldwide web experience by overhauling their design system. This initiative aimed to create a cohesive digital presence across Coca-Cola's diverse global portfolio, enhancing both visual appeal and user experience.

Coca-Cola

Greene King, one of the UK’s largest pub and brewing companies, faced the challenge of consolidating and transforming its web estate for its diverse range of pub and hotel brands. In this project, I contributed as a Senior UI Designer, expanding upon established foundations to create a robust, scalable, and visually cohesive digital platform. This effort redefined the customer experience while streamlining operations across their extensive digital presence.

Greene King

Wunderman Thompson, a global marketing communications agency now part of VML, serves Fortune 500 companies worldwide. As an in-house Senior Designer, I spearheaded the complete redesign of the agency's internal design library, implementing a scalable system with design tokens and patterns.

Z1, a Y Combinator-backed digital banking app, empowers teenagers and young adults to achieve financial independence through intuitive financial tools and a fresh approach to banking.  

 During my tenure as a Product Designer at Z1, I played a pivotal role in crafting the Zodiac Design System, a comprehensive design framework that elevated the app’s consistency, performance, and visual quality.

Julius Baer, a leading Swiss private banking group managing over CHF 427 billion in assets, expanded its presence in Brazil by acquiring a majority stake in Reliance Group. Operating as Julius Baer Family Office Brazil since 2019, it has become the country's largest independent wealth manager.  

 I was was tasked with reimagining their entire client experience, optimizing it for complex datasets of information in both mobile and desktop viewports.

Julius Bär

With a legacy spanning over 19 years, Try has established itself as one of Brazil's premier design agencies, boasting clients like HBO, Avon, Decathlon, and Facebook (now Meta). I was tasked with creating an online experience that authentically captured and communicated Try's core values and distinctive visual approach.