Superside launched an initiative to bridge structured brand systems with generative AI, allowing enterprise teams to train custom models on their visual assets. As the main designer, I guided the end-to-end UX/UI strategy to make complex model-stacking and dataset training implementation-friendly. Beyond individual component design, I made critical product choices to position the tool effectively for both external clients and our internal design team, integrating the AI capabilities directly into native Figma environments.

Superside

Value Retail, operator of The Bicester Collection, was exploring how to evolve the next phase of its ecosystem across international Villages. The brief focused on reducing brand inconsistency between locations while protecting the premium positioning of each destination.

As Lead Designer, I developed a pitch concept that connected website, app, media, and on-site touchpoints into one cohesive experience model. The work reframed the app as a digital personal shopper and established a clearer cross-channel journey for discovery, planning, membership, and in-Village activation.