Two Front's public website was blending three distinct audiences, patients, dentists, and orthodontists, into a single navigation and messaging flow. That structure created friction, weakening both the Oral Longevity story and provider acquisition performance.

As Senior UX/UI Designer, I led the UX/UI design for the homepage and helped define the UX strategy for the rest of the ecosystem. This included a split-architecture approach that separated patient-facing trust content from hidden dentist/orthodontist funnels, while aligning every touchpoint to a shared behavioral framework.

Two Front

Blink, Amazon's smart home security brand, needed a focused ecommerce refresh to support the launch of its new 2A line. The challenge was to improve clarity and conversion across the website while working within a short-term platform strategy and strict implementation constraints.

As Senior UX/UI Designer, I led the visual and UX redesign for the Homepage, All Products page, and a reusable category framework covering Battery Cameras, Plug-In Cameras, Video Doorbells, and Floodlight Cameras. The work prioritized a scalable, modular system that could be integrated efficiently into Squarespace with minimal custom code.

TwoFront