Value Retail, operator of The Bicester Collection, was exploring how to evolve the next phase of its ecosystem across international Villages. The brief focused on reducing brand inconsistency between locations while protecting the premium positioning of each destination.

As Lead Designer, I developed a pitch concept that connected website, app, media, and on-site touchpoints into one cohesive experience model. The work reframed the app as a digital personal shopper and established a clearer cross-channel journey for discovery, planning, membership, and in-Village activation.

Value Retail

Coca-Cola, the global leader in the soft drink industry, has maintained a strong international presence since the early 1900s. In 2024, as the Lead Designer, I spearheaded the unification of Coca-Cola's worldwide web experience by overhauling their design system. This initiative aimed to create a cohesive digital presence across Coca-Cola's diverse global portfolio, enhancing both visual appeal and user experience.

ValueRetail